Based on’s identity, his image and behavior, meeting the demands of a consumer that identifies himself with the excellence, performance and sophistication, the aims to be in a premium and segment, for someone with a relaxed and casual life style.
The use of the commonassociated with his image will be the key to make the brand unique and exclusive, with easily recognizable styles.
That’s why we'll keep the focus on the social side of Ronaldo’s life. High-and Easy-Life.
All the CR7 shoes are carefully designed and, using the finest available leather, and a perfect standard regarding fit and workmanship.
MADE IN PORTUGAL
The Portuguese shoe industry is nowadays recognized as one of the best in the world, due to it’s design, trend, creation and manufacturing.
In the last decade we have been observing a silent revolution of the “Made in ” footwear in a perfect blend of tradition and modernity.
CR7 is an example of that blend, with irreprehensible design and attention to the detail, sophistication and perfect finishing. All the CR7 footwear is manufactured in Portugal in some of the best producers that Portugal has. The rigorous quality in production are the major strengths and the scrupulous respect for the working conditions and thoroughness in the usage of only prime raw materials are a guaranty of a second to none product.
This was also one of the main reasons that lead Ronaldo into embracing this , with a mix feeling of pride and joy, by helping the growth of his motherland’s industry.