As you know, companies a on campaigns in attempt to stand out from the crowd and persuade consumers to buy more. There are also print ads that serve to raise awareness about environmental issues like the WWF poster with an elephant disintegrating into sand,
which means desertification has continued to destroy six thousand species every year. It isn’t easy to make people look at an advert pasted on a billboard or a bus stop shelter, but creative directors try to find clever and original ideas to capture the public’s interest. Sometimes they get cool ideas from the simplest things found at home from fruit lying on a kitchen counter to just daydreaming in the office.
“Bench Fix Hairstyling Products: Gecko,” by advertising agency TBWA\Santiago Mangada Puno (Philippines). Creative Directors: Melvin Mangada and Marci Reyes.